Digital Must-Haves for Fall Fundraising Success Part 2: One-Click Donations

September 28, 2020  |  Richard Gabrintina

There are only 10 more weeks until #GivingTuesday! If you and your nonprofit don’t feel quite “there” yet when it comes to having a fundraising plan together, don’t worry! You’re not alone, you still have time, and we’re here to help. If you missed the first part of our on-going, six-part digital must-have series, see how using dynamic ask strings can make all the difference. In the second part of our series, we’ll be looking at how the use of a one-click donation feature can be a game-changer for nonprofit fundraisers.

(Click here to see our overview of the six digital must-haves for your nonprofit's fall fundraising success.)

What is a one-click donation?

One-click donation is a feature that gives donors the ability to support your nonprofit with only a single click. This is made possible by pre-filling enabled forms using stored data, including contact and credit card information. A one-click donation can be made using a link or a text message, and they’re perfect for using in an email.

Why use it?

The daily number of emails sent and received is expected to reach 347 billion by 2022. The average office worker gets 121 emails per day. In M+R’s 2020 Benchmark Report, researchers found that last year, email fundraising responses rates rose by only 1%. These points all illustrate that it’s necessary to have a fine-tuned strategy (which also includes omni-channel marketing!) to succeed in any email fundraising program.

Email inboxes, which are already busy and crowded, will be even more full on #GivingTuesday and through Year-End fundraising. Nonprofits will find themselves competing against one another for the attention of donors and supporters, and complicated and inconvenient online donation processes will only hurt your conversion rates.

When the National Audubon Society tested the performance of one-click donation emails compared to emails that led to a standard donation form, they found that conversion rates were 9.32 times higher, and revenue raised was 8.64 times higher for one-click emails. In a year where every second and every dollar counts, one-click donation tools are an easy way to boost revenue that you won’t want to pass up.

How can I get started?

One-click donations are a time-tested, powerful solution that helps remove unnecessary and tedious steps from the donor experience. EveryAction’s powerful FastAction network includes millions of saved donor profiles, enabling pre-filled forms and one-click donation capability. After BSD Tools joined the EveryAction family in June 2019, their QuickDonate tool merged with FastAction, meaning that more donors than ever will be able to take advantage of one-click convenience!

If your nonprofit is ready to take your fall fundraising program to the next level by taking advantage of one-click donations, get a demo today.

Can’t wait till next week’s post for more fall fundraising tips? Download our free guide, “Your Guide to a Successful #GivingTuesday and Year-End 2020: Strategies and Tools for Fall Fundraising in Uncertain Times” to get the insight into the tips, techniques, and tools you need to make this year a success.

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