Digital Must-Haves for Fall Fundraising Success Part 3: Cover Costs

October 2, 2020  |  Richard Gabrintina

Now that you’ve read about dynamic ask strings and one-click donations, you’re probably wondering – what other digital tools can help my nonprofit organization reach its goals for this year’s #GivingTuesday? With only a couple of weeks away, it might not seem like there’s not much else you can implement or do. However, this digital must-have doesn’t take much to set up and can potentially increase your average donation amount, for any time of the year, but especially during the fall fundraising season! Next up: cover costs.

(Click here to see our overview of the six digital must-haves for your nonprofit's fall fundraising success.)

What is Cover Costs?

Cover Costs is an EveryAction digital feature implemented on an online donation form that invites donors to cover the transaction fees charged by payment processors.

This is what the Cover Costs feature looks like in action. Donors have the option of adding a small additional amount to their contribution in order to cover the transaction fees associated with their donation.

Why use Cover Costs?

Especially during times of economic uncertainty, nonprofits know better than anyone that every cent counts. Implementing a Cover Costs option is a time-tested method for encouraging donors to increase their contribution amounts, allowing you to cover shipping costs for premiums or simply to cover other administrative costs.

Whenever Cover Costs is implemented on a donation form, EveryAction has generally seen a high adoption rate. Donors and supporters acknowledge that by covering the cost through their added contribution, they can directly help your nonprofit make more of an impact with their donation.

The Cover Costs feature enables nonprofits to increase their average donation, even if it’s only by a few dollars. It can all really add up – especially during high-volume donation times like end of year!

How do I start?

To start using the Cover Costs feature today, simply enable the Cover Costs prompt when building a contribution form.

You can then customize the message you’d like donors to see, and choose to add a flat amount, a percentage, or combination of both to the donation.

Image of formula

You’ll also be able to view reports and contribution records using Cover Costs. The Online Activity Report displays a Covered Costs Amount aggregate, which allows you to compare the Cover Costs Amounts raised per form.

If your nonprofit is ready to increase its average donation by implementing Cover Costs, especially in the weeks leading up to #GivingTuesday, get a demo today!

Can’t wait till next week’s post for more fall fundraising tips? Download our free guide, “Your Guide to a Successful #GivingTuesday and Year-End 2020: Strategies and Tools for Fall Fundraising in Uncertain Times” to get the insight into the tips, techniques, and tools you need to make this year a success.

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