Digital Must-Haves for Fall Fundraising Success Part 6: Mobile Messaging
It’s never too early to start planning for GivingTuesday and Year-End. In our 6-part blog series, we’re highlighting a key digital feature your organization can start implementing now to boost fundraising this fall. Last week, we went over digital advocacy forms. This week’s 6th and final topic: SMS.
(Click here to see our overview of the six digital must-haves for your nonprofit’s fall fundraising success.)
Why use mobile messaging and SMS?
SMS (short messaging service) communication and other mobile messaging is becoming an increasingly popular communication channel for nonprofits. Data from the Pew Research Center backs up this trend: the majority of Americans—93 percent of millennials, 90 percent of Gen Xers, 68 percent of Boomers, and 40 percent of the Silent Generation—now own a smartphone. While email inboxes might be crowded and mail might be thrown away unopened, 90 percent of text messages are read within only three minutes of being received. This makes mobile messaging a useful addition to your other fundraising efforts.
If your organization hasn’t started collected mobile messaging opt-ins yet, you can start building today and integrate it into your overall omni-channel marketing strategy. Even if you don’t have a mobile messaging program built yet, adding an opt-in box to your digital forms is a great way to start building for the future.
More stats on mobile messaging
Looking for more reasons why your nonprofit should be dialing in on mobile messaging? M+R’s Benchmarks report has consistently found that texting is growing in the nonprofit sphere—check out our seven key highlights on nonprofit SMS in the 2020 Benchmarks report, and a few key points from 2021’s report:
- SMS audience sizes grew by 26 percent over the previous year—much faster growth than email audience sizes.
- The click-through rate for mobile fundraising messages was 6.3 percent, and 10 percent for mobile advocacy messages.
- On average, nonprofits had 50 mobile list members for every 1,000 email subscribers.
Why EveryAction Mobile Messaging?
It’s clear that texting is a digital channel that nonprofits of all sizes can use to effectively reach supporters right where they are. That’s why EveryAction developed Mobile Messaging: it’s a powerful new channel that enables nonprofits to augment existing communications strategies with broadcast text messaging to instantly reach supporters and engage them as activists, donors, or volunteers. Our tool is able to include links that easily direct supporters to an advocacy, event, or donation form, include emojis and media, and much more. Mobile Messaging is also integrated with the rest of our digital, development, and advocacy tools, so you can easily create, track, and analyze campaigns in one convenient location.
Mobile Messaging can easily be combined with other tools, like email, to allow nonprofits to maximize their engagement, event, and fundraising campaigns—meaning it can help you get more out of your strategy and increase turnout, drive more action, and raise more money for the mission. For more of a break-down on how the tool works, read our blog post highlighting its features, and afterward, get a demo to see how Mobile Messaging can fit into your organization’s broader fundraising strategy.