Every(Re)Action: Giving Day Data Report Shows Years of Giving Day Growth

July 12, 2021 | Grace Duginski
Every(Re)Action: Giving Day Data Report Shows Years of Giving Day Growth
From our friends at GiveGab: a division of EveryAction

Exciting news for nonprofits interested in holding a Giving Day event: the new Giving Day Data Report from GiveGab, EveryAction’s Giving Day division, showcases years of promising growth in this type of fundraising strategy.

“Giving Days are still a relatively new concept in the fundraising space, and due to the ease and accessibility of online giving, we have seen a rapid expansion in the past six years,” says GiveGab. The Giving Day Data report explores key insights and findings that led to this growth.

Many nonprofits are familiar with #GivingTuesday, a prime example of what a Giving Day is: a 24-hour (or longer) fundraising challenge intended to rally groups of people around a particular idea or entity. While #GivingTuesday focuses fundraising on a specific time of year across thousands of participating nonprofits, organizations can hold their own Giving Days in support of specific regions, causes, events, or educational institutions.

Describing the value of the report’s findings, GiveGab pointed out that developing a depth and breadth of experience in the Giving Day space ultimately means better results for nonprofits:

“We first began tracking data around Giving Days in 2015 when we launched our inaugural campaign for our local community, Giving is Gorges. From the start, we understood that this was the future of fundraising. Having a deep understanding of Giving Days’ unique characteristics allows us to help nonprofits foster high-impact results for the communities they serve.

“From 2015-2020, our Giving Day knowledge grew significantly as our platform quickly became the number one Giving Day platform in the industry. In 2020 alone, we supported 244 Giving Days spanning cause areas, communities, and countries.”


The Giving Day Data Report includes data from a whopping five hundred Giving Days, and findings are spread across six areas:

  • Giving Day Trends Across Sectors including higher education, hospital foundations, public media outlets, and more
  • Comparison of Giving Days to general fundraising trends
  • Year-Over-Year Growth of Repeat Giving Days on GiveGab
  • Seasonal Giving Day Trends around #GivingTuesday and spring giving
  • Impact of 2020 on digital fundraising and Giving Days
  • Projected Giving Day Outcomes and trends for 2021 and beyond

Download the full report to learn more.

Our Take

We’ve written before about the impact that Giving Days like #GivingTuesday can have on the whole sector—and where nonprofits’ success on a Giving Day can lead.

The connections your organization fosters around a Giving Day can last much longer than 24 hours, but only if you take steps to retain those supporters. That’s why you need the ability to see all of the steps a supporter has taken to help you meet your Giving Day goal. The fundraiser who can get a holistic view of their supporters can keep those connections strong with relevant messages across the right mix of channels, which will ultimately help your organization build long-term relationships with them to advance your mission.