Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

September 24, 2018  |  EveryAction Team

Thousands of nonprofits use EveryAction software every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. If you're not already an EveryAction user, here are a few of the best reasons to make the switch today. 

#1. Higher Conversion Rates = Raising More Money

EveryAction stores over 89 million "Action Profiles" of donors and supporters, which means that a significant number of EveryAction forms come pre-filled. This network effect makes EveryAction donation pages some of the highest-converting in the industry. The Audubon Society's Porter Mason said that EveryAction's network effect "increased conversion rates by a magnitude of 5x to 20x". 

#2. It's trusted by some of the largest nonprofits

EveryAction is built to scale and is now trusted by some of the nation's largest nonprofits—from the United Nations Foundation, to Planned Parenthood, Comic Relief, the Audubon Society and Greenpeace. Each year, EveryAction users send hundreds of millions of emails and raise hundreds of millions of dollars. 

#3. Improve your email deliverability

EveryAction users who rely on its Targeted Email tool experience some of the highest inbox placements in the industry. With a dedicated email deliverability expert on staff, EveryAction releases the nonprofit industry's primary data on Nonprofit Email Deliverability each year. 

#4. Utilize a sophisticated online advocacy platform

Aside from fundraising and digital tools, EveryAction also is a leading provider of nonprofit advocacy technology. The platform features tools like click-to-call advocacy, email message delivery, and social advocacy, empowering nonprofit supporters to take action on issues they care about. 

#5. Pull detailed, customizable reports

Custom reports offer a real-time picture of your supporters across all channels. Dig deeper by segmenting data by universe, timeframe, or source. Choose your data points, and use Report Builder to easily arrange and interpret your data.

#6. It's offline fundraising tools were built for development pros

EveryAction's sophisticated and modern development toolset was built by nonprofit fundraisers, for nonprofit fundraisers. It's powerful workflows are meant to help nonprofit fundraisers ditch spreadsheets once and for all, and track major gifts like never before.

#7. The company is a leader in the nonprofit technology space

EveryAction has been named by Inc Magazine as one of the fasted growing companies in America, and in 2018 received a major growth investment from Insight Venture Partners to build and acquire new technologies to expand its nonprofit capabilities.

#8. Visualize your data like never before

With customizable analytics dashboards, nonprofits can build beautiful charts and graphs of their digital, fundraising, advocacy, and organizing data to paint a better picture of their work. 

#9. Have easy access to the voter file

Does your nonprofit run non-partisan civic engagement campaigns? EveryAction's organizing toolset is trusted by major labor unions and advocacy groups—providing them with access to SmartVAN, the gold standard in voter contact technology.

#10. Recruit supporters & take contributions on mobile

Ever see those volunteers asking for your support on the sidewalk? Street Team Canvassing on EveryAction's fully-integrated MiniVAN app allows for nonprofits to sign up volunteers, collect data, and take contributions using an iPhone or other mobile device.

#11. Take advantage of new Planned Giving tools

Whether its bequests, charitable gift annuities, trusts, and pooled income funds, EveryAction allows for tracking and management of legacy gifts within your donor database. 

#12. Match your contact records to nearly 100 social networks

EveryAction takes any supporter record that has an email address and automatically matches it to nearly 100 different social networks—including Facebook, Pinterest, Twitter, and LinkedIn.

#13. Rely on world-class customer support

Get support when you need it. 95% of phone calls to our support line are answered by the fifth ring by an EveryAction Specialist who can answer your question. We ensure fast, expert answers for your "how to" questions and technical issues.

#14. Attend free, weekly trainings

From new feature adoption workshops to advanced CRM trainings, hundreds of recordings, and monthly in-depth webinars, users have access to the resources they need to be successful using the tool. 

#15. Use a powerful Facebook Ads integration

Create custom target segments in EveryAction, then push them to Facebook for precisely targeted ad buys. Track ROI of a given ad campaign over time, and pull custom, robust reports to measure success.

#16. Your donors can update their own information

With Self-Service Portals, supporters can independently update their contact record, edit payment details and fix expired credit card information, adjust email preferences, and increase recurring donation amounts—saving nonprofit staff from having to update this information themselves.

#17. Cultivate major donors with Moves Management

Plan, track, and analyze the process of cultivating major donors. Identify donors, segment based on their potential value, automate best practices for nurturing prospects, and analyze results for performance and improvements.

#18. Donors can send eCards and make tribute gifts

Allow donors to give "in honor of" or "in memory of" a friend, colleague, or family member. Then, users have the ability to send or schedule a beautiful, customizable Ecard in order to notify recipients of their gift. 

#19. Peer-to-Peer fundraising turns supporters into fundraisers

Turn passive supporters into power fundraisers. Using Peer-to-Peer Fundraising on EveryAction, empower your members, donors, or supporters to raise money for your organization by creating their own, customizable donation pages. 

#20. It has a modern, sleek user interface

Your nonprofit technology shouldn't look like it was built in 1983. EveryAction has invested tons of time and resources in building a beautiful, user friendly interface that nonprofit professionals actually enjoy using. 

#21. It's actually a unified CRM

No more data silos—your offline and online fundraising, events, advocacy, email, and organizing data can be all stored in one place—and EveryAction helps make that data actionable. 

#22. Save time with marketing automation

Marketing automation—through things like email series—should be a part of any nonprofit's marketing strategy. EveryAction's Targeted Email and Online Actions allow for building things like email welcome series for new supporters, re-engagement series for donors who have fallen off, or simple automated thank you emails to online donors. 

#23. EveryAction staff possess decades of nonprofit experience

One of the most important reasons why EveryAction is a leader in the nonprofit technology space is that fact that our staff—from engineering and product to sales and marketing—bring decades of professional experience from work in the nonprofit sector. EveryAction is built by nonprofit professionals, for nonprofit professionals. 

#24. Track your grants and pledges all in one place

Modern, state-of-the-art workflows help users identify and research prospective funders, track deadlines and documents throughout the grant lifecycle, and analyze results

#25. It's fully integrated with Wealth Engine

See valuable donor prospecting data from WealthEngine directly within your EveryAction database—to better fine tune your fundraising asks.

#26. It's cloud-based (duh!)

It's almost embarrassing that in 2018, some nonprofit technology providers haven't moved to the cloud. EveryAction is cloud-based and you can be sure your data is secure. 

#27. They're respected by independent third parties & consultants

EveryAction has earned high marks from independent, third party validators like Firefly Partners, Idealware, and Gartner. Plus, our users love us! Click here to read EveryAction's Capterra reviews. 

#28. They can schedule a personalized demo for you today.

Click here to hop on the phone and schedule a demo of EveryAction, personalized just for your nonprofit's needs!