New in EveryAction: expand your fundraising through matching gift integrations with Double the Donation and CyberGrants!

April 18, 2023 | EveryAction Team
New in EveryAction: expand your fundraising through matching gift integrations with Double the Donation and CyberGrants

EveryAction, which is becoming Bonterra, is excited to announce two new ways our platform enables nonprofit organizations to maximize fundraising through matching gift programs. We’re announcing a new partnership with Double the Donation, including an integration with 360MatchPro’s automated gift matching platform. We’re also unveiling a matching gift integration with CyberGrants, which is also becoming Bonterra. We invested in these initiatives to drive more revenue for nonprofit organizations and ultimately help social good organizations do more to power their purpose.

What is Double the Donation?

Double the Donation is the leading provider of matching gift automation for nonprofits and educational institutions. Equipped with 360MatchPro and Double the Donation’s database of 24,000-plus companies, organizations can make the most of corporate giving programs by educating and empowering donors to secure matching gifts.

“Double the Donation is excited to launch this partnership and add valuable matching gift marketing and automation technology to the EveryAction platform,” said Adam Weinger, president of Double the Donation. “Our mutual users can get set up with 360MatchPro’s matching gift automation functionality and start raising more in minutes.”

What is CyberGrants?

CyberGrants unites volunteering, employee giving, and grantmaking initiatives under one platform to provide some of the world’s most sophisticated, complex, and generous companies and foundations with the tools they need to manage their corporate social responsibility and employee giving programs.

Why are these matching gift updates exciting for nonprofit fundraisers?

Matching gifts present a huge revenue opportunity, yet many nonprofit fundraisers struggle to capture these funds without automation. Additionally, many donors are unaware of their matching gift eligibility status, meaning billions of dollars in available fundraising revenue can go unclaimed each year. Matching gift automation and integrations can close this revenue gap and open the door to increased fundraising opportunities by capturing donors’ matching eligibility directly on nonprofits’ online donation forms.

The result? More donors can effortlessly double their donations and increase their impact, making it even easier for them to return and give again. This means your nonprofit can raise even more money for your mission without committing more staff hours to locating gift matches.

How do these nonprofit matching gift integrations work?

With support from these seamless integrations, EveryAction donation forms are equipped to capture donors’ matching gift eligibility as they complete their donation.

A donor who makes an online gift to a nonprofit that uses EveryAction’s donor management platform has the option to add their information in order to see if their employer will provide a matching gift. If their employer is a CyberGrants customer, the donor will receive a follow-up email that includes instructions on how to submit a matching gift. Additionally, 360MatchPro’s automated workflows will send customizable, personalized emails to connect donors with actionable next steps in order to make the most of matching gift opportunities.

With the support of EveryAction, CyberGrants, and 360MatchPro, nonprofits can simplify the matching gift process for their donors and drive more matches to completion.

I’m an EveryAction customer—what else do I need to know?

We regularly solicit customer feedback and use it to inform product updates and new releases—and we want to keep hearing from you! Please send any feedback, including other feature requests, to our product team by logging into your EveryAction instance and using our Product Feedback tool to share your thoughts.

The Double the Donation integration is available only to EveryAction customers who are also customers of Double the Donation. (Not a Double the Donation customer? Connect with their team to learn more.) As EveryAction and CyberGrants become Bonterra, all EveryAction Digital customers have access to the CyberGrants integration at no extra cost—which is just one of the many ways we’re coming together to support organizations’ hard work with technology that accelerates impact.

I’m not an EveryAction customer, but I want to learn more!

Identifying and facilitating opportunities to raise more money, fuel your organization’s programs, and advance your mission shouldn’t require more work. Talk to us to learn more about how the right nonprofit fundraising and engagement platform can enable you to engage donors and supporters more easily and effectively!