August 15, 2019 |
Whether your organization uses membership to bolster fundraising, advocacy, or community engagement, membership programs help nonprofits better mobilize their supporters.
Don’t have a membership program yet? The good news is that it’s easy with EveryAction’s Guide to Membership Mobilization. If you’re just starting out your membership program or looking for ways to bolster member acquisition, our guide has you covered with strategies and real-world advice from nonprofits like Oregon Wild. Just click here to give it a read!
So, how do you raise more money with your membership program? Developing communications strategies and plans for member retention are important for any membership program; but, the experts at Nonprofit Hub agree with us that one of the most vital parts of your program are the tools that power it.
The right membership tools help your organization acquire, steward and renew members as well as better track which donors are moving in and out of membership levels. Beyond just keeping track of the status of your members, organizations using EveryAction’s membership tools are able to manage logic around membership expiration dates, automate tasks like renewals, and use advanced segmentation for communication.
It’s not enough to just have good membership tools. Those tools need to talk to the rest of your donor management system. Nonprofits should be able to see how their members are engaging with the rest of their efforts whether it be attending an event, receiving a piece of direct mail, taking action on a petition, or opening an email.
EveryAction provides a 360 degree view of all donors and members making it easier for nonprofit organizations to run multichannel campaigns that can be automated for efficiency, but easily customized to the needs of your program.
Additionally, family memberships are a great way to bundle membership benefits to appeal to a targeted base of supporters. In EveryAction, memberships don’t just apply to individuals but can be applied to contact records within the same financial household. Tracking these types of memberships can be a nightmare in excel, but with EveryAction’s financial householding feature, multiple contact records can be grouped together under the same household to receive the same membership level and accompanying benefits.
A great example of an organization that has simple but effective membership program is Oregon Wild. They encourage membership to their Evergreen Society with an ask for a monthly recurring donation. Oregon Wild does a terrific job showing their supporters that the most effective way to support their organization is through becoming a recurring donor.
Their simple donation page is a compelling call to action for new supporters or first-time donors to take that extra step!
Looking for a more complex membership system? The Ecology Center has a five-tiered membership system with benefits ranging from household memberships, discounts, and member pricing.
The Ecology Center makes a more complex membership system simple with a clean and easy to use form. Additionally, with EveryAction’s FastAction feature, supporters whose information is already in the FastAction network can just click on a membership tier and have all their information along with the donation level automatically populated making for faster, easier conversions.
EveryAction is committed to helping nonprofits save more time and raise more money. With these upgraded membership tools, nonprofit professionals like you can spend more time driving strategy and making data driven decisions.
Not an EveryAction client? Click here for a free customized demo!