EveryAction Blog

  • 8 Annual Reports We Love

    December 6, 2018  |  EveryAction Team

    Annual Reports are a staple of nonprofit life, but are they worth it? When used correctly, they can be a powerful tool for communicating your impact, but it's important to create them in a way that makes them easy to understand, conducive to sharing, and persuasive to a wide variety of reader perspectives.

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  • Our EveryAction Hero: Middle East Children's Alliance

    November 29, 2018  |  EveryAction Team

    The Middle East Children’s Alliance (MECA) works to protect the rights and improve the lives of children in the Middle East through aid, empowerment and education. This year they're celebrating 30 years of serving the region. With programs ranging from education, sports, income generation and more, we’re proud to stand with such an incredible organization!

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  • The 2019 Best Nonprofit Conferences Calendar

    November 27, 2018  |  EveryAction Team

    It's finally here! If you loved our 2018 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2019 calendar!

    We've searched far and wide for the best and brightest nonprofit conferences from all around the country! These conferences range in size, location, and topic. We have everything from:

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  • 3 Easy Ways To Make Your Nonprofit's Email Program Stand Out Today [With Free Templates]

    November 15, 2018  |  EveryAction Team

    For most nonprofits, email is the backbone of their digital fundraising program. However, as all digital fundraisers know, effective email fundraising consists of far more than sending out an ask for donations. Email is many donors’ primary mode of engagement with your organization, meaning that it is also your primary means of communicating information about the organization’s work and mission.

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  • 5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising

    November 6, 2018  |  EveryAction Team

    Improving your website donation pages is the single best way to raise more money during the year-end giving season. The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. You’ve already invested so much effort in attracting supporters to your donation page—it’s important to take a few final steps to make sure that they complete the process.

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  • What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

    November 5, 2018  |  EveryAction Team

    Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign.

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  • 4 Easy Ways to Prepare Your Website for End-of-Year Fundraising

    November 4, 2018  |  EveryAction Team

    The year-end giving season always offers a unique opportunity to engage with your members, donors, and volunteers. It’s a busy time for fundraising, which means you’re competing with a lot of other nonprofits and causes for their attention and support. One of the most important ways to prepare for the end-of-year fundraising season is updating your website, likely the easiest and one of the most common ways that supporters and the public interact with your organization.

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  • Five 2018 Political Campaign Trends that Nonprofits Should Use Too

    October 18, 2018  |  EveryAction Team

    As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. Although the election-year onslaught of political marketing can sometimes seem excessive, in many ways it is extremely effective and offers a unique example for nonprofits to follow. As the campaign season kicks into high gear, here are a few trends we’re seeing in 2018 campaigns that nonprofits could benefit from as well!

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  • 7 Tips to Make This Year Your Best #GivingTuesday Ever

    October 10, 2018  |  EveryAction Team

    #GivingTuesday is right around the corner! Whether you’re still putting together your plan, or just double checking to make sure that everything is ready to go, here are seven tips to decrease your stress and increase your fundraising this year. For even more helpful tools for maximizing the money you raise and saving yourself time and stress this year, check out our Giving Tuesday Resource Library.

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  • Our EveryAction Hero: St. John's Hospital Foundation

    October 4, 2018  |  EveryAction Team

    St. John's Hospital Foundation has been working since 1999 to support St. John's Medical Center. 

    With their support, the medical center is now rated 5 stars by the Center for Medicare and Medicaid Services or CMS (a hospital rating agency) and the foundation is continuing its incredible work to build a living center and meet the needs of their local community.

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  • GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

    October 3, 2018  |  EveryAction Team

    It’s no secret that storytelling in the digital age is essential for nonprofits, but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona.

    Personas are regularly used in sales and marketing to identify, personify, and strategically message to different buyer archetypes. And the process of building these personas can get very detailed.

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  • GUIDE: Voter Registration Campaigns for Nonprofits

    October 2, 2018  |  EveryAction Team

    For nonprofits which engage in advocacy around civic engagement or political issues, voter registration drives are a great tool for activating your volunteer base, deepening relationships within your community, and increasing local democratic participation.

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  • 5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

    September 27, 2018  |  EveryAction Team

    There’s no secret trick to instantly improving digital engagement for nonprofits. While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. The most reliable way for nonprofits to increase digital engagement is to test different techniques and messages with your own audience to determine what they respond to best, and follow the results.

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  • Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

    September 24, 2018  |  EveryAction Team

    Thousands of nonprofits use EveryAction software every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. If you're not already an EveryAction user, here are a few of the best reasons to make the switch today. 

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  • How to Modernize Your Direct Mail Program

    September 22, 2018  |  EveryAction Team

    In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action. Knowing the methodology has evolved, how do we cut through email clutter and reach donors in a personal way? 

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  • Why You Should Start Creating a Mid-Level Donor Program ASAP

    September 21, 2018  |  EveryAction Team

    By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. Successful mid-level donor programs are all about providing donors with a personal touch while maintaining the analytic discipline that allows you to scale your programming.

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  • Keep Better Contact Records with the Personal Email to Notes Feature

    September 12, 2018  |  EveryAction Team

    For fundraisers, the clarity of each donor contact record matters. A clean and complete contact record saves time and provides fundraisers with the full picture. Development teams need to know how the relationship with each donor has evolved over the years. It is impossible to track the nuances of all of those relationships without a little extra help from your CRM. With the personal email to notes feature, fundraisers can easily document their email conversations with donors.

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  • 11 Hispanic and Latino Organizations Everyone Should Know

    September 12, 2018  |  EveryAction Team

    Hispanic Heritage Month, officially founded in 1968, occurs each year from September 15 to October 15, a period which includes the anniversary of independence of eight Latin American countries. During National Hispanic Heritage Month in the U.S., we recognize the contributions made by and the important presence of Hispanic and Latino Americans to the United States, and celebrate their heritage and culture.

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  • Five Signs You Should Use Confirmed Opt-In For Your Emails

    September 12, 2018  |  EveryAction Team

    Building out an email list is a science; each factor from your subject line to the length of your email body, to the timing of your send can contribute to your list growth. 

    But even a perfectly crafted email can underperform on a list that is not vetted for the authenticity, deliverability, and engagement of its email audience.

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  • The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)

    August 23, 2018  |  EveryAction Team

    When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate. Neither of these commonly cited metrics matter, however, if an email doesn't ever reach a supporter's inbox to begin with. That's where your email deliverability rate comes in.

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