EveryAction Blog

  • 3 Donor Insights from #GivingTuesday and Why They're Important for Year-End Campaigns

    December 19, 2019

    With #GivingTuesday behind us, you probably can’t wait for the new year to offer some respite from fundraising mania. To get you through the final frenzy, we’ve pulled some data from #GivingTuesday and Giving Week to help you make the most of the final few days of the year. These insights and tips can help make your end-of-year fundraising push even more successful.

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  • Announcing: The EveryAction Nonprofit Supporter Give Back Program

    December 10, 2019  |  Amy Kim

    We are pleased to announce our Non-Profit Supporter Give Back Program, which enables you to give back to your favorite cause through EveryAction. With this program, we are excited to support more nonprofits in further achieving their missions, and enhance our support for the EveryAction nonprofit supporter community.

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  • Announcing: The EveryAction Partner Incentive Program

    December 6, 2019  |  Amy Kim

    We are also pleased to announce our Partner Incentive Program, which enables Partners to fuel their growth by working with EveryAction and nominating nonprofits that can benefit from EveryAction tools. 

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  • MN's Give to the Max Day: Trends to Watch in Year-End 2019

    December 2, 2019  |  Grace Duginski

    Even if your organization isn't based in Minnesota, it's worth looking at the trends and successes displayed during Give to the Max Day fundraising for year-end inspiration. Here are some things EveryAction clients did in partnership with GiveMN to ensure successful fundraising on Give to the Max Day.

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  • The Tools to Take you Through Year-End

    December 2, 2019  |  EveryAction Team

    We know that during year-end fundraising season every action counts. You’ve been prepping, testing, writing, and emailing all year long to maximize your impact this season. Here are some ways nonprofits like you can raise more money during year-end and all year long.

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  • 8 Nonprofit Instagram Accounts We Love (and What They're Doing Right)

    November 27, 2019  |  Richard Gabrintina

    Instagram currently boasts 1 billion monthly users. If you’re looking for inspiration on how to effectively use the app and engage with your audience, check out some of our favorite nonprofits accounts, handpicked by our staff.

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  • 5 Quick Facts about Artificial Intelligence that Nonprofits Shouldn't Ignore

    November 18, 2019  |  Richard Gabrintina

    AI is any program that simulates human intelligence. AI is divided into two categories: strong AI (also known as artificial general intelligence or AGI) and weak AI (also known as narrow AI). Today’s common forms of AI — such as smart assistant technology, autonomous driving, and automated data processing — fall under the latter.

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  • Applications Now Open for the EveryAction Innovation Fund

    November 18, 2019  |  EveryAction Team

    We’ve launched the EveryAction Innovation Fund! This fund will provide up to $120,000 in funding per year with experiments selected quarterly. We’re thrilled to announce that the application for Q1 funding is now open!

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  • Remote Work and Nonprofits: What You Need to Know

    November 8, 2019  |  Grace Duginski

    Nonprofits are no stranger to pinching pennies, but whether an organization is for-profit or not, when faced with a difficult financial or operational situation the first response is usually, “where can we cut costs?”. This question is often a fraught one for charities, after all, you’re likely already getting by on a shoestring budget! One growing modern solution to this problem is remote work – which offers perks like the ability to cut down on office space rental, greater flexibility for those affected by and involved in your work, and more consistently updated technology.

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  • Level Up Donors with EveryAction's Upsell Lightbox

    October 29, 2019  |  EveryAction Team

    It’s not news that sustainers are valuable for nonprofits. On average, their donor lifetime can be 600-800% more than that of a one-time giver. Converting one-time givers into recurring is a great way to increase revenue and build a better fundraising program. That’s why here at EveryAction we’ve launched a customizable recurring upsell lightbox for your nonprofit's donation pages.

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  • Scary Movies and Spooky Stories for Nonprofits

    October 28, 2019  |  Grace Duginski

    First, a poem for the season: 


    October is in its prime; 

    Orchards laden with fruit red and fine; 

    Coffee’s pumpkin spice 

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  • 5 Quick Fixes To Digitize Your Year-End Campaign

    October 25, 2019  |  Richard Gabrintina

    From Boomers to Gen Z, virtually everyone is connected to the internet these days. Because of this, nonprofits need to assess whether their fundraising efforts meet today’s digital standards, particularly during Giving Tuesday and year-end. While direct mail is still an integral component of any year-end campaign, incorporating up-to-date digital practices can positively impact its success. In fact, it can result in a 118% lift in response rate.

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  • Better Donor Targeting with Soft Credit Attribution

    October 21, 2019  |  EveryAction Team

    Donations aren’t always as simple as a single user filling out a donation page. Maybe that donation came from a donor advised fund or a board member referred them to your site, or they have a corporate matching program.Without the proper tools to track these giving influences, there’s no way to report and make data driven decisions on donors’ true giving capabilities. That’s why at EveryAction we’ve launched soft crediting.

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  • The Ultimate Nonprofit RFP Guide + Template

    October 21, 2019  |  Grace Duginski

    Think of your Request for Proposals (RFP), like an invitation to submit a grant proposal. In a perfect world, how would you like to send your ideas to a funder? Even if you aren’t sure what constitutes a positive proposal experience, you probably know what a challenging proposal submission process looks like.

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  • Listen Up: Voice Search is the Future for Nonprofits

    October 11, 2019  |  Richard Gabrintina

    In Dec. 2018, NPR and Edison Research’s Smart Audio Report revealed that Americans own 118.5 million smart speakers. People are talking more and typing less as virtual assistants, like Alexa or Google Assistant, are becoming common household items. Many smart speaker owners have said they own their device because it makes it easier to do things, such as asking questions without having to type and conducting online shopping and ordering.

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  • How To Fool-Proof Your Donation Pages by Trying to Break Them

    October 4, 2019  |  Grace Duginski

    As a nonprofit, you’re pretty much always hoping for high traffic to your online donation page. After all, your work is important and it’s every nonprofit’s dream to feel the love from their supporters! However, this can be a double-edged sword: high online donation page traffic means many sets of eyes on your page, which means donors will likely have many different ways to approach making their donation, which could potentially mean many discrete issues that you couldn't have predicted. 

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  • 5 Best Practices to Prevent Data Security Breaches

    October 1, 2019  |  Richard Gabrintina

    Data security breaches that affect big corporations make the news from time to time, but many people don’t know that smaller data breaches occur every day. The Breach Level Index, which tracks publicly disclosed breaches, reports that over 6 million data records are lost or stolen on a daily basis.

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  • Everything You Need to Know About Getting the Most From Amazon Smile During End of Year

    September 26, 2019  |  Grace Duginski

    If you’ve ever been to a big box store on Black Friday, you know how it feels to wade into the fracas and instantly think, “I can’t believe I left my house at 5:00am for this.” If that’s you, you’ve got plenty of company – millions of other Americans have had this same exact thought, and it’s the reason Cyber Monday has had such staying power. Shoppers spent billions of dollars on Cyber Monday in 2018, including 

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  • The Three Reasons that Nonprofits Shouldn’t Host Their Own Donation Forms

    September 11, 2019  |  Dave Berman

    There are many reasons you should consider using EveryAction's donation forms, including our industry-leading capabilities and the backing of a highly-experienced engineering team. If you are considering hosting your own donation forms, take a minute to read this piece highlighting the additional capabilities that EveryAction provides to your forms. We have engineering and IT teams with decades of experience of not only running high-availability web applications, but specifically focusing on supporting non-profits.

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  • 8 Must-Haves for an Effective Website

    September 6, 2019  |  Jen Linck

    In the noisy online world, it can be extremely difficult to stand out to readers. Remember, you only have eight seconds to capture a user’s attention whether it’s on social media or your organization’s website. To keep readers who land on your homepage engaged and invested in your website content, here are eight things that you absolutely must have on your website.

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