EveryAction Blog

  • Listen Up: Voice Search is the Future for Nonprofits

    October 11, 2019  |  Richard Gabrintina

    In Dec. 2018, NPR and Edison Research’s Smart Audio Report revealed that Americans own 118.5 million smart speakers. People are talking more and typing less as virtual assistants, like Alexa or Google Assistant, are becoming common household items. Many smart speaker owners have said they own their device because it makes it easier to do things, such as asking questions without having to type and conducting online shopping and ordering.

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  • How To Fool-Proof Your Donation Pages by Trying to Break Them

    October 4, 2019  |  Grace Duginski

    As a nonprofit, you’re pretty much always hoping for high traffic to your online donation page. After all, your work is important and it’s every nonprofit’s dream to feel the love from their supporters! However, this can be a double-edged sword: high online donation page traffic means many sets of eyes on your page, which means donors will likely have many different ways to approach making their donation, which could potentially mean many discrete issues that you couldn't have predicted. 

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  • 5 Best Practices to Prevent Data Security Breaches

    October 1, 2019  |  Richard Gabrintina

    Data security breaches that affect big corporations make the news from time to time, but many people don’t know that smaller data breaches occur every day. The Breach Level Index, which tracks publicly disclosed breaches, reports that over 6 million data records are lost or stolen on a daily basis.

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  • Everything You Need to Know About Getting the Most From Amazon Smile During End of Year

    September 26, 2019  |  Grace Duginski

    If you’ve ever been to a big box store on Black Friday, you know how it feels to wade into the fracas and instantly think, “I can’t believe I left my house at 5:00am for this.” If that’s you, you’ve got plenty of company – millions of other Americans have had this same exact thought, and it’s the reason Cyber Monday has had such staying power. Shoppers spent billions of dollars on Cyber Monday in 2018, including 

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  • The Three Reasons that Nonprofits Shouldn’t Host Their Own Donation Forms

    September 11, 2019  |  Dave Berman

    There are many reasons you should consider using EveryAction's donation forms, including our industry-leading capabilities and the backing of a highly-experienced engineering team. If you are considering hosting your own donation forms, take a minute to read this piece highlighting the additional capabilities that EveryAction provides to your forms. We have engineering and IT teams with decades of experience of not only running high-availability web applications, but specifically focusing on supporting non-profits.

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  • 8 Must-Haves for an Effective Website

    September 6, 2019  |  Jen Linck

    In the noisy online world, it can be extremely difficult to stand out to readers. Remember, you only have eight seconds to capture a user’s attention whether it’s on social media or your organization’s website. To keep readers who land on your homepage engaged and invested in your website content, here are eight things that you absolutely must have on your website.

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  • 4 Keys to Attracting and Retaining Grassroots Donors with Your Sustainer Program

    September 6, 2019  |  Grace Duginski

    Mission-driven organizations know that they can’t simply rely on a handful of foundation funders to sustain their work – from major gifts to donations the price of a cold brew, contributions from individuals can add up to make a pretty big difference, and sustainer programs in particular are a natural match for passionate grassroots donors. Sustaining gifts (gifts which recur on a regular basis) are convenient, endlessly customizable, act as fertile ground for relationship-building, and can direct donors’ giving energy in an especially impactful way.

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  • Data-Driven Storytelling: Empowering Your Narrative with Numbers

    September 4, 2019  |  Richard Gabrintina

    Data-driven Storytelling takes the conventional content marketing practice of storytelling — enlivening an organization’s brand through narrative —  to the next level by incorporating metrics. By using data within stories, nonprofits can both deeply engage with their target audience to form a personal connection and empower them with the information they need to make an informed decision. This is particularly effective when persuading potential donors or activists to become involved. 

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  • EveryAction’s Guide to Membership Mobilization

    August 15, 2019  |  EveryAction Team

    Looking to start a membership program or jumpstart an existing one? Look no further, we’ve assembled this guide on the most important aspects of a nonprofit membership program as well as best practices in member acquisition and retention.

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  • Optimize Membership and Raise More Money

    August 15, 2019  |  EveryAction Team

    Whether your organization uses membership to bolster fundraising, advocacy, or community engagement, membership programs help nonprofits better mobilize their supporters.

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  • Catch EveryAction at Netroots Nation and Bridge

    July 1, 2019  |  EveryAction Team

    The EveryAction team will be at both Netroots and Bridge this summer! If you'll be attending either of these conferences, stop by our booth, say hello, or attend one of our great events or panel sessions.

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  • EveryAction Acquires BSD Tools

    June 24, 2019  |  Stu Trevelyan

    Washington, D.C., June 24, 2019 – EveryAction, a leading provider of software serving over 15,000 nonprofits, announced today that it has closed its third acquisition in the last six weeks, acquiring the BSD Tools division from Blue State Digital. The acquisition follows EveryAction’s strategy of bringing together the best people and giving them the resources to create the best SaaS products, that provide the most value to nonprofits. EveryAction acquired ActionKit on May 8, and acquired Donor Trends on June 6.

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  • Optimized Mobile Donations Now with Apple Pay

    June 10, 2019  |  EveryAction Team

    Mobile is an increasingly valuable medium for nonprofits. According to the M+R Benchmarks Reports, in 2018 mobile accounted for 48% of all traffic to nonprofit websites.

    Despite this increase in mobile traffic, up from 44% last year, mobile users accounted for just 30% of gifts, and 21% of revenue. Part of this can be chalked up to the conversion rates on mobile. Nonprofits reported that desktop conversion rates hovered around 21% with mobile conversion rates coming in at only 9%.

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  • EveryAction Acquires DonorTrends

    June 6, 2019  |  Stu Trevelyan

    Washington, D.C. – EveryAction, a leading software provider for nonprofit fundraisers, announced today that it has acquired DonorTrends. The acquisition empowers EveryAction’s clients to raise more money and furthers EveryAction’s strategy of bringing innovation in revenue generation to its SaaS products.

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  • What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

    May 15, 2019  |  EveryAction Team

    Every year, nonprofit consultants M+R release their annual Benchmarks report, which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits. If you haven't yet had time to dig into the full report, here are some of the top highlights that we think are important for nonprofits to know:

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  • EveryAction Acquires ActionKit

    May 8, 2019  |  Stu Trevelyan

    Washington, D.C., May 8, 2019 – EveryAction, a leading provider of software serving over 15,000 nonprofits, announced today that it has acquired We Also Walk Dogs Inc., more commonly known by their product’s name, ActionKit. The acquisition follows EveryAction’s strategy of collecting the best people who create the best SaaS products, that provide the most value to nonprofits.

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  • The State of Nonprofit Donor Retention (And What To Do About It)

    March 5, 2019  |  Gabby Weiss

    As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. As such, for most nonprofit organizations, pursuing strategies to reducing donor losses is the most affordable strategy for increasing net fundraising gains.

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  • A New Landing Page, Just For Fundraisers

    February 22, 2019  |  EveryAction Team

    Fundraising professionals often have enormous workloads, so it's critical that they're able to quickly access top-line data about their various fundraising channels and easily accomplish related tasks. 

    Using the Fundraising Management Landing Page in EveryAction, it's easier than ever to view this data, access critical lists of top donors, search for specific contacts, analyze campaign performance, and more.

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  • Empower Your Supporters to Host Their Own Events on EveryAction

    February 21, 2019  |  EveryAction Team

    Many nonprofits and campaign organizations regularly encourage their supporters to throw their own house parties, host fundraisers, and organize community events. However, it's extremely important that valuable RSVP and attendee data from those distributed events is synced into the nonprofit's database for purposes of list-building, fundraising, and targeted follow-ups. 

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  • Tracking Long-Term Donor Value: The Report You Shouldn't Miss in 2019

    February 13, 2019  |  EveryAction Team

    While almost all nonprofit professionals recognize the importance of running data-driven programs, most fundraising and digital staff of all levels don’t feel like they have access to the data they need for informing strategic decisions. In a 2016 study conducted by EveryAction and Nonprofit Hub, nearly half of nonprofit professionals reported that they do not consistently utilize data as part of their decision-making process.

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