Targeted Email

A powerful email solution for your nonprofit.

Run a smarter, integrated email program using our easy-to-use, visual editor and powerful A/B multivariate testing. Raise more money and drive more action from your emails with integrated one-click donations and advocacy actions.

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  • One-Click Donations

    Include a donation link in your email to supporters and take advantage of EveryAction's one-click donations and credit card autofill across EveryAction's massive FastAction network. FastAction allows supporters that have saved credit card information to automatically submit to a donation page, dramatically increasing fundraising potential.

  • Conditional Content

    Save time and build highly-personalized emails using conditional content. Conditional content allows you to use if then statements and create dynamic ask strings, taking advantage of the rich data you have on each supporter and customizing messaging based on their individual profile.

  • Multivariate Testing

    Increase your impact each time you press send. Our A-J multivariate testing suite is easy-to-use, and allows for up to ten tests to ensure maximum control and effectiveness.

  • Highest Deliverability Rates

    EveryAction has one of the highest inbox placements among competitors and provides all clients with a dedicated deliverability expert, who works with your organization to ensure your message reaches your supporters.

  • Personalization

    Take advantage of both offline and online data points to create highly personalized emails that target donors based on their previous giving history or outstanding pledge amounts.

  • Email Series

    Create a more educated and engaged supporter group with Email Series. Design an automated series of emails to help welcome subscribers to your organization, turn one-time donors into sustainers​, or reengage inactive subscribers with your campaign or cause.

  • SmartLinks

    Create hyperlinks in your email using Smartlinks, leveraging data from your EveryAction CRM. Pre-fill known form fields (e.g. first name, last name, city, zip, etc.) and target your ask based on largest gift or a targeted amount, increasing conversion rates by over 3.6 times and prompting a huge lift in online giving and action taking.

  • Comprehensive Statistics

    Know what’s working and what’s not working with our email statistics dashboard and advanced reporting tools to track and analyze email performance. See a side-by-side comparison of total amount raised, average raised per recipient, actions per click, open rates, etc.

  • Mobile Responsive

    Take advantage of our out-of-the-box templates or easily design your own - either way, the end result will be beautiful, responsive emails that can viewed on any device.

  • Reliable

    EveryAction is a time tested, reliable email platform. We’ve helped clients send billions of emails and understand what’s on the line during peak fundraising periods. Our team of experts are ready when you need us the most.