PROOF Positioning

Nonprofits are an emotion-based business. People give, volunteer and connect with you based on emotions – and emotional data is all we do at PROOF. Through our nonprofit research capabilities, we can help you have a clear understanding of your donors’ emotional motivations.

By answering your most “burning” questions through PROOF you will be able to:

• Effectively manage and personalize your donor’s journey

• Create meaningful market segmentations unique to your organization

• Understand what messages to send using which mediums

• Personalized insights to your organization you can turn into increased revenue