PROOF Positioning
Nonprofits are an emotion-based business. People give, volunteer and connect with you based on emotions – and emotional data is all we do at PROOF. Through our nonprofit research capabilities, we can help you have a clear understanding of your donors’ emotional motivations.
By answering your most “burning” questions through PROOF you will be able to:
-
Effectively manage and personalize your donor’s journey
-
Create meaningful market segmentations unique to your organization
-
Understand what messages to send using which mediums
-
Personalized insights to your organization you can turn into increased revenue