Managing Direct Response In EveryAction

Hear from one of our Direct Response experts about the types of Direct Response Plans in EveryAction and get a walk through of setting up a Direct Mail Housefile from start to finish, including segmenting recipients. Then, learn how to save packages and telemarketing scripts for repeated use. Lastly, we’ll show you how to track performance over time.

  • Related packages: Development Pro
  • Workshop elements: Creating recipient segments, customizing reports for tracking performance
  • Who should attend: Anyone using Direct Response Plans, particularly Direct Mail Housefile Plans
  • Not covered: While we will not have time to walk through each type of plan in detail, questions about all types of plans are welcome

1:00-2:00 PM EASTERN