Episode 22: Segmentation for Successful Year-End Digital Fundraising
How should nonprofits segment donors for efficient, successful digital fundraising at year-end?
At end-of-year, many organizations are focused on fundraising—including digital fundraising. Segmenting your donors ensures everyone receives the right email ask for them. Here’s how Rob Winikates, EveryAction’s VP of Digital, recommends approaching your different segments for successful fundraising.