Episode 48 | Marketing automation: busting myths and meeting donor expectations

What are some myths about marketing automation, and what are the facts nonprofits should know?

Marketing automation helps nonprofits send the right messages to the right supporters at the right times—but myths about its complexity or time commitment might keep organizations that want to use it from even getting started. Our friend Maureen Wallbeoff gives the facts behind marketing automation, plus ways it can help organizations meet their donors’ expectations.

Want to learn more about all the things nonprofits are thinking about? See the rest of our 2-minute expert interviews and watch Maureen’s full livestream for even more nonprofit marketing automation tips.