6 Digital Must-Haves for Fall Fundraising Success

November 10, 2020  |  Richard Gabrintina

We recently wrapped up our weekly blog series highlighting the six digital must-have tools that every nonprofit needs for a successful #GivingTuesday and Year-End. If you’re worried about not having enough time to implement them, don’t be. These time-tested tools are easy to set up, improve the impact of a fundraising campaign at any time of the year, and are backed with the results to ensure your organization success. In case you missed anything, we put together this overview that provides a snapshot summary and where you can find more detailed information on each topic.

These are the six digital must-have tools that your nonprofit can take advantage of right away:

Dynamic Ask Strings

A dynamic ask string is an ask string that calculates the suggested gift amounts based on the giving history of a unique, individual donor.

Read here for more information on dynamic ask strings.

One-Click Donations

One-click donation is a feature that gives donors the ability to support your nonprofit with only a single click.

Read here for more information on one-click donations.

Cover Costs

Cover Costs is an EveryAction digital feature implemented on an online donation form that invites donors to cover the transaction fees charged by payment processors.

Read here for more information on cover costs.

Sustainer Upsell Lightboxes

The upsell lightbox is a pop-up that appears during the donation process to make a pitch for converting a one-time gift into a monthly gift that is a smaller initial amount, but larger annual contribution.

Read here for more information on upsell lightboxes.

Digital Advocacy Forms 

Regardless of whether it’s because there are less in-person volunteer opportunities or because there is growing social action and awareness, the uptick in the use of digital advocacy forms reflects that folks are looking to channel their political energy into action.

Read here for more information on digital advocacy forms.

SMS

SMS, or short messaging service, communication is becoming an increasingly popular mode of communication for nonprofits.

Read here for more information on SMS.


For a direct and hands-on approach to improving the digital experience for your donors, learn how EveryAction’s Digital Services have helped nonprofits raise more money online. For more in-depth information on strategies, tips, and tools to help with your fall digital fundraising in times of uncertainty, download our in-depth guide, “Your Guide to a Successful #GivingTuesday and Year-End 2020: Strategies and Tools for Fall Fundraising in Uncertain Times” for insight and advice from experts in the field.

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