EveryAction Blog

  • 8 Reasons That Video Content is Vital for Every Nonprofit

    January 24, 2020  |  Richard Gabrintina

    We’ve rounded up some quick data points about video's power and effectiveness for nonprofits.

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  • TikTok 101 For Nonprofits

    January 17, 2020  |  Richard Gabrintina

    This past holiday season, you might have heard your younger relatives talking about the new, video-based social network, TikTok. Depending on your age, you might hear the name, and think of a catchy 2009 tune by pop artist Kesha or simply the sound that hands on a clock make.

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  • 10 Ethics Lessons for Nonprofits from the Dissolution of the Trump Foundation

    January 11, 2020  |  Grace Duginski

    You might not be the Trump foundation, but there are lessons for every nonprofit to learn about filing the right paperwork, keeping the right documents, and setting internal ethics policies to ensure that you're always on the right side of the law.

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  • What Increased Oversight of Donor-Advised Funds Means for Nonprofits in 2020

    January 11, 2020  |  Grace Duginski

    Two things happened in late 2019 that should prompt progressive nonprofits to take note of the current DAF landscape. Here's what you need to know.

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  • 4 Lessons on Grant Applications from The Bachelor

    January 8, 2020  |  Grace Duginski

    In honor of this week’s The Bachelor season premiere, we’ve been thinking a lot about the parallels between fundraising work and competing for love on reality TV. While we doubt Neil Lane has much to do with your nonprofit's mission, there are a handful of wisdom-diamonds to be found in the mine that is Monday-night television. What is the best strategy to get noticed by the object of your funding affections, work effectively with peers, and cultivate resilience? We’re not Reality Steve, but read on for spoilers on all that good stuff. 

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  • 4 End-Of-Year Insights That Will Boost Fundraising in 2020

    January 6, 2020  |  Max Kamin-Cross

    The holiday season (Thanksgiving - end of year) is when more than 20% of all funds are raised by nonprofits around the country. It’s a crucial time to activate your donors and supporters, but your efforts shouldn’t start or stop there. After analyzing key giving season trends from 2019 (scroll to the end to see the data in infographic form!), here are a few insights and takeaways that will serve your strategic plans for 2020. 

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  • 5 Fundraising Trends to Leave in 2019

    January 2, 2020  |  Grace Duginski

    With the New Year celebrations behind us, it's a good time to evaluate the lessons learned last year. Here are some of the fundraising trends we hope will stay in 2019.

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  • 3 Donor Insights from #GivingTuesday and Why They're Important for Year-End Campaigns

    December 19, 2019

    With #GivingTuesday behind us, you probably can’t wait for the new year to offer some respite from fundraising mania. To get you through the final frenzy, we’ve pulled some data from #GivingTuesday and Giving Week to help you make the most of the final few days of the year. These insights and tips can help make your end-of-year fundraising push even more successful.

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  • Announcing: The EveryAction Nonprofit Supporter Give Back Program

    December 10, 2019  |  Amy Kim

    We are pleased to announce our Non-Profit Supporter Give Back Program, which enables you to give back to your favorite cause through EveryAction. With this program, we are excited to support more nonprofits in further achieving their missions, and enhance our support for the EveryAction nonprofit supporter community.

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  • Announcing: The EveryAction Partner Incentive Program

    December 6, 2019  |  Amy Kim

    We are also pleased to announce our Partner Incentive Program, which enables Partners to fuel their growth by working with EveryAction and nominating nonprofits that can benefit from EveryAction tools. 

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  • MN's Give to the Max Day: Trends to Watch in Year-End 2019

    December 2, 2019  |  Grace Duginski

    Even if your organization isn't based in Minnesota, it's worth looking at the trends and successes displayed during Give to the Max Day fundraising for year-end inspiration. Here are some things EveryAction clients did in partnership with GiveMN to ensure successful fundraising on Give to the Max Day.

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  • The Tools to Take you Through Year-End

    December 2, 2019  |  EveryAction Team

    We know that during year-end fundraising season every action counts. You’ve been prepping, testing, writing, and emailing all year long to maximize your impact this season. Here are some ways nonprofits like you can raise more money during year-end and all year long.

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  • 8 Nonprofit Instagram Accounts We Love (and What They're Doing Right)

    November 27, 2019  |  Richard Gabrintina

    Instagram currently boasts 1 billion monthly users. If you’re looking for inspiration on how to effectively use the app and engage with your audience, check out some of our favorite nonprofits accounts, handpicked by our staff.

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  • 5 Quick Facts about Artificial Intelligence that Nonprofits Shouldn't Ignore

    November 18, 2019  |  Richard Gabrintina

    AI is any program that simulates human intelligence. AI is divided into two categories: strong AI (also known as artificial general intelligence or AGI) and weak AI (also known as narrow AI). Today’s common forms of AI — such as smart assistant technology, autonomous driving, and automated data processing — fall under the latter.

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  • Applications Now Open for the EveryAction Innovation Fund

    November 18, 2019  |  EveryAction Team

    We’ve launched the EveryAction Innovation Fund! This fund will provide up to $120,000 in funding per year with experiments selected quarterly. We’re thrilled to announce that the application for Q1 funding is now open!

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  • Remote Work and Nonprofits: What You Need to Know

    November 8, 2019  |  Grace Duginski

    Nonprofits are no stranger to pinching pennies, but whether an organization is for-profit or not, when faced with a difficult financial or operational situation the first response is usually, “where can we cut costs?”. This question is often a fraught one for charities, after all, you’re likely already getting by on a shoestring budget! One growing modern solution to this problem is remote work – which offers perks like the ability to cut down on office space rental, greater flexibility for those affected by and involved in your work, and more consistently updated technology.

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  • Level Up Donors with EveryAction's Upsell Lightbox

    October 29, 2019  |  EveryAction Team

    It’s not news that sustainers are valuable for nonprofits. On average, their donor lifetime can be 600-800% more than that of a one-time giver. Converting one-time givers into recurring is a great way to increase revenue and build a better fundraising program. That’s why here at EveryAction we’ve launched a customizable recurring upsell lightbox for your nonprofit's donation pages.

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  • Scary Movies and Spooky Stories for Nonprofits

    October 28, 2019  |  Grace Duginski

    First, a poem for the season: 

     

    October is in its prime; 

    Orchards laden with fruit red and fine; 

    Coffee’s pumpkin spice 

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  • 5 Quick Fixes To Digitize Your Year-End Campaign

    October 25, 2019  |  Richard Gabrintina

    From Boomers to Gen Z, virtually everyone is connected to the internet these days. Because of this, nonprofits need to assess whether their fundraising efforts meet today’s digital standards, particularly during Giving Tuesday and year-end. While direct mail is still an integral component of any year-end campaign, incorporating up-to-date digital practices can positively impact its success. In fact, it can result in a 118% lift in response rate.

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  • Better Donor Targeting with Soft Credit Attribution

    October 21, 2019  |  EveryAction Team

    Donations aren’t always as simple as a single user filling out a donation page. Maybe that donation came from a donor advised fund or a board member referred them to your site, or they have a corporate matching program.Without the proper tools to track these giving influences, there’s no way to report and make data driven decisions on donors’ true giving capabilities. That’s why at EveryAction we’ve launched soft crediting.

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