EveryAction Blog

  • The Three Reasons that Nonprofits Shouldn’t Host Their Own Donation Forms

    September 11, 2019  |  Dave Berman

    There are many reasons you should consider using EveryAction's donation forms, including our industry-leading capabilities and the backing of a highly-experienced engineering team. If you are considering hosting your own donation forms, take a minute to read this piece highlighting the additional capabilities that EveryAction provides to your forms. We have engineering and IT teams with decades of experience of not only running high-availability web applications, but specifically focusing on supporting non-profits.

    Read More

  • 8 Must-Haves for an Effective Website

    September 6, 2019  |  Jen Linck

    In the noisy online world, it can be extremely difficult to stand out to readers. Remember, you only have eight seconds to capture a user’s attention whether it’s on social media or your organization’s website. To keep readers who land on your homepage engaged and invested in your website content, here are eight things that you absolutely must have on your website.


    1. High-quality visuals.


    Read More

  • 4 Keys to Attracting and Retaining Grassroots Donors with Your Sustainer Program

    September 6, 2019  |  Grace Duginski

    Mission-driven organizations know that they can’t simply rely on a handful of foundation funders to sustain their work – from major gifts to donations the price of a cold brew, contributions from individuals can add up to make a pretty big difference, and sustainer programs in particular are a natural match for passionate grassroots donors. Sustaining gifts (gifts which recur on a regular basis) are convenient, endlessly customizable, act as fertile ground for relationship-building, and can direct donors’ giving energy in an especially impactful way.

    Read More

  • Data-Driven Storytelling: Empowering Your Narrative with Numbers

    September 4, 2019  |  Richard Gabrintina

    What is Data-driven Storytelling?

    Data-driven Storytelling takes the conventional content marketing practice of storytelling — enlivening an organization’s brand through narrative —  to the next level by incorporating metrics. By using data within stories, nonprofits can both deeply engage with their target audience to form a personal connection and empower them with the information they need to make an informed decision. This is particularly effective when persuading potential donors or activists to become involved. 

    Read More

  • EveryAction’s Guide to Membership Mobilization

    August 15, 2019  |  EveryAction Team

    Looking to start a membership program or jumpstart an existing one? Look no further, we’ve assembled this guide on the most important aspects of a nonprofit membership program as well as best practices in member acquisition and retention.

    Read More

  • Optimize Membership and Raise More Money

    August 15, 2019  |  EveryAction Team

    Whether your organization uses membership to bolster fundraising, advocacy, or community engagement, membership programs help nonprofits better mobilize their supporters.

    Read More

  • Catch EveryAction at Netroots Nation and Bridge

    July 1, 2019  |  EveryAction Team

    The EveryAction team will be at both Netroots and Bridge this summer! If you'll be attending either of these conferences, stop by our booth, say hello, or attend one of our great events or panel sessions.

    Read More

  • EveryAction Acquires BSD Tools

    June 24, 2019  |  Stu Trevelyan

    Washington, D.C., June 24, 2019 – EveryAction, a leading provider of software serving over 15,000 nonprofits, announced today that it has closed its third acquisition in the last six weeks, acquiring the BSD Tools division from Blue State Digital. The acquisition follows EveryAction’s strategy of bringing together the best people and giving them the resources to create the best SaaS products, that provide the most value to nonprofits. EveryAction acquired ActionKit on May 8, and acquired Donor Trends on June 6.

    Read More

  • Optimized Mobile Donations Now with Apple Pay

    June 10, 2019  |  EveryAction Team

    Mobile is an increasingly valuable medium for nonprofits. According to the M+R Benchmarks Reports, in 2018 mobile accounted for 48% of all traffic to nonprofit websites.

    Despite this increase in mobile traffic, up from 44% last year, mobile users accounted for just 30% of gifts, and 21% of revenue. Part of this can be chalked up to the conversion rates on mobile. Nonprofits reported that desktop conversion rates hovered around 21% with mobile conversion rates coming in at only 9%.

    Read More

  • EveryAction Acquires DonorTrends

    June 6, 2019  |  Stu Trevelyan

    Washington, D.C. – EveryAction, a leading software provider for nonprofit fundraisers, announced today that it has acquired DonorTrends. The acquisition empowers EveryAction’s clients to raise more money and furthers EveryAction’s strategy of bringing innovation in revenue generation to its SaaS products.

    Read More

  • What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

    May 15, 2019  |  EveryAction Team

    Every year, nonprofit consultants M+R release their annual Benchmarks report, which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits. If you haven't yet had time to dig into the full report, here are some of the top highlights that we think are important for nonprofits to know:

    Read More

  • EveryAction Acquires ActionKit

    May 8, 2019  |  Stu Trevelyan

    Washington, D.C., May 8, 2019 – EveryAction, a leading provider of software serving over 15,000 nonprofits, announced today that it has acquired We Also Walk Dogs Inc., more commonly known by their product’s name, ActionKit. The acquisition follows EveryAction’s strategy of collecting the best people who create the best SaaS products, that provide the most value to nonprofits.

    Read More

  • The State of Nonprofit Donor Retention (And What To Do About It)

    March 5, 2019  |  EveryAction Team

    As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. As such, for most nonprofit organizations, pursuing strategies to reducing donor losses is the most affordable strategy for increasing net fundraising gains.

    Read More

  • A New Landing Page, Just For Fundraisers

    February 22, 2019  |  EveryAction Team

    Fundraising professionals often have enormous workloads, so it's critical that they're able to quickly access top-line data about their various fundraising channels and easily accomplish related tasks. 

    Using the Fundraising Management Landing Page in EveryAction, it's easier than ever to view this data, access critical lists of top donors, search for specific contacts, analyze campaign performance, and more.

    Read More

  • Empower Your Supporters to Host Their Own Events on EveryAction

    February 21, 2019  |  EveryAction Team

    Many nonprofits and campaign organizations regularly encourage their supporters to throw their own house parties, host fundraisers, and organize community events. However, it's extremely important that valuable RSVP and attendee data from those distributed events is synced into the nonprofit's database for purposes of list-building, fundraising, and targeted follow-ups. 

    Read More

  • Tracking Long-Term Donor Value: The Report You Shouldn't Miss in 2019

    February 13, 2019  |  EveryAction Team

    While almost all nonprofit professionals recognize the importance of running data-driven programs, most fundraising and digital staff of all levels don’t feel like they have access to the data they need for informing strategic decisions. In a 2016 study conducted by EveryAction and Nonprofit Hub, nearly half of nonprofit professionals reported that they do not consistently utilize data as part of their decision-making process.

    Read More

  • Fundraise Across Borders with International Giving on EveryAction

    January 14, 2019  |  EveryAction Team

    Many large U.S. based nonprofits working in the areas of international development, refugee services, and environmental conservation, among other sectors, perform a significant amount of work and raise a significant amount of money in the United Kingdom, Europe, and Canada.

    Those nonprofits should be able to easily raise money and process contributions across international borders without complication or difficulty. That's why we've invested in building EveryAction into a fully-featured platform that can meet the needs of large organizations working internationally.

    Read More

  • The Biggest Digital Fundraising Trends of 2018 (And How To Use Them This Year)

    January 14, 2019  |  EveryAction Team

    Rapid technological developments over the past few years have left many nonprofit professionals scrambling to stay up-to-date with the newest tools and techniques without wasting time and money on passing fads. Digital fundraising is an area that has seen huge advances recently and is expected to continue growing.

    Throughout 2018, the share of nonprofit fundraising occupied by online donations continued to expand, and while direct mail may not have been overthrown, it is clear that digital fundraising is steadily becoming a nearly equally important area.

    Read More

  • Our EveryAction Hero: Rock the Vote

    December 18, 2018  |  EveryAction Team

    Rock the Vote has been mobilizing the youth vote for almost 30 years. From GOTV to grassroots organizing, their efforts have helped create unprecedented levels of engagement from young people.

    We called up Jen Tolentino, Director of Policy & Civic Tech at Rock the Vote to talk about their mobilization strategy and the role of technology in organizing.

    Read More

  • GUIDE: Growing and Sustaining your Volunteer Program

    December 7, 2018  |  EveryAction Team

    If you work at a nonprofit, you know what it feels like to have too much on your plate. You are eager to be as effective as possible, but you can’t do it all by yourself. A thriving volunteer program can help maximize your organization’s impact. By evaluating your existing volunteer program and renewing your focus on recruitment and retention, you can build a thriving and sustainable volunteer program that will propel your work forward. 

    Read More