Last week, EveryAction co-hosted a 30-minute panel Q&A discussion with our friends at Interactive Strategies about low-risk steps nonprofits can take for a big impact on their online fundraising. We asked Hannah Leigh-Brown, Interactive Strategies’ Associate Director of Client Services and Digital Marketing, about simple actions nonprofits can take to build online relationships with supporters.
In order to create effective multi-channel, multi-touch campaigns, fundraisers need to be aware of which channels work well for different stages of the donor journey. Here's what you should know.
Fundraisers realize multi-channel fundraising provides more revenue and better donor retention than any single channel program. Nonprofits also know the solicitation and transaction process is rarely done in a single channel anymore. Here's how different channels work together along the donor journey.
Standing out in crowded inboxes and catching your donors’ attention is both an art and a science – and it’s probably the most immediate goal on your mind as a nonprofit email marketer. Between crafting a compelling message, building a clear call to action, and segmenting your list to send content personalized to your supporters’ specific interests, the last thing you need to worry about is difficulty building out the technical aspects of your email.
Automation can help nonprofit fundraisers raise more money, more efficiently. If you’re familiar with basic automations and are ready to take them a step further, start leveraging workflows to approach donors for upgrades, conversions, and expanding intro a true multi-channel strategy.
Optimized reporting is a priority for nonprofit fundraisers looking to raise more by learning from past campaigns. One solution? Stable segments. Read more here.
Automation can help nonprofit fundraisers efficiently raise more money to do more good. Here's how automation can help you expend less effort on time-consuming but high-impact tasks like lapsed donor recapture, donor renewals, and sustainer upgrades.
See 7 leading immigration advocacy organizations that are fighting for immigrant rights across legal work, advocacy and grassroots mobilization. Read more.
We're thrilled to introduce the EveryAction Vodcast, a new video series about the questions, trends, and best practices Nonprofits are thinking about. First up: in episode 1, we're talking about how to optimize your omni-channel fundraising.
VPIRG had a solid plan at the beginning of 2020—continuing to build a statewide organizing and advocacy program, particularly through their annual summer canvass. Here's how EveryAction's tools helped them pivot when the COVID-19 pandemic changed their door-to-door strategy.
Washington, D.C., November 30, 2020 - EveryAction, a leading provider of technology to nonprofits, with a platform serving over 15,000 organizations, announced today that it has acquired Mobilize, the events management and volunteer recruitment platform that connects mission-driven organizations and their supporters. The acquisition follows EveryAction’s strategy of bringing together the best people and giving them the right resources to create the best products that provide the most value to nonprofits and advocacy organizations.
This week reminds nonprofits there’s no better time to thank donors. Read here for ideas on how your nonprofit can meaningfully reach donors to thank them.
Looking to learn how to get the most out of your nonprofit email programs? Read this guide for everything your nonprofit needs to know about nonprofit email marketing.
