A smooth, efficient online donation process will help more donors complete their gifts to your nonprofit, which will help you raise the funds you need to advance your mission. We asked EveryAction Client Services Specialist Romain Stanley for some of the top tactics we’ve seen organizations use to make their online giving experience more efficient.
A new report from the Women’s Philanthropy Institute at the Lilly Family School of Philanthropy reveals new data for the first time in 15 years about gender breakdowns in giving decisions among couples. Here's what it tells us.
Development teams know that targeting the right supporters, with the right message, at the right time creates better engagement and helps you raise more for your mission – without a surging workload. When getting started with powerful targeting, here are your first steps.
Technology should make your nonprofit's work more efficient, but how do you know if yours is still meeting your needs? We asked our friend Maureen Wallbeoff what clues signal it might be time for a change.
The Fundraising Effectiveness Project (FEP) in early March released a report documenting a 10.6 percent boost in giving for 2020, as compared to 2019. Here's how DonorTrends Chief Analyst and FEP Vice Chair Ben Miller interprets this data.
This week's tragic shootings in Atlanta, GA took the lives of eight people, six of whom were of Asian descent and seven of whom were women. Today, we’re recognizing organizations whose work centers and supports Asian American and Pacific Islander (AAPI) women and their communities.
The Chronicle of Philanthropy in early March published an analysis of a new report from Candid and the Center for Disaster Philanthropy on recent increases in pandemic- and racial justice-driven funding to nonprofits. Nonprofits now wonder how those increases in funding will change over the remainder of 2021.
What are some simple ways nonprofits can improve their donors’ experience? We asked Chris Rempert, Senior Digital Fundraising Manager at Interactive Strategies, about how nonprofits can improve the digital giving experience for your supporters.
The Chronicle of Philanthropy reported on Monday – International Women’s Day – that Google.org, the wing of Google dedicated to philanthropy, has issued “a global $25 million challenge for nonprofits and social entrepreneurs working to empower women and girls economically.”
Nonprofits know that the most effective fundraising campaigns are multi-channel. Here's how to start planning your next multi-channel campaign, based on revenue predictions from your different donor subgroups.
The NonProfit Times has published two articles, each featuring a report that details some amazing fundraising and advocacy growth in recent years by two important social justice organizations and EveryAction clients: Black Lives Matter and RAICES.
Last week, EveryAction co-hosted a 30-minute panel Q&A discussion with our friends at Interactive Strategies about low-risk steps nonprofits can take for a big impact on their online fundraising. We asked Hannah Leigh-Brown, Interactive Strategies’ Associate Director of Client Services and Digital Marketing, about simple actions nonprofits can take to build online relationships with supporters.
In order to create effective multi-channel, multi-touch campaigns, fundraisers need to be aware of which channels work well for different stages of the donor journey. Here's what you should know.
Fundraisers realize multi-channel fundraising provides more revenue and better donor retention than any single channel program. Nonprofits also know the solicitation and transaction process is rarely done in a single channel anymore. Here's how different channels work together along the donor journey.
Standing out in crowded inboxes and catching your donors’ attention is both an art and a science – and it’s probably the most immediate goal on your mind as a nonprofit email marketer. Between crafting a compelling message, building a clear call to action, and segmenting your list to send content personalized to your supporters’ specific interests, the last thing you need to worry about is difficulty building out the technical aspects of your email.
Automation can help nonprofit fundraisers raise more money, more efficiently. If you’re familiar with basic automations and are ready to take them a step further, start leveraging workflows to approach donors for upgrades, conversions, and expanding intro a true multi-channel strategy.
Optimized reporting is a priority for nonprofit fundraisers looking to raise more by learning from past campaigns. One solution? Stable segments. Read more here.
Automation can help nonprofit fundraisers efficiently raise more money to do more good. Here's how automation can help you expend less effort on time-consuming but high-impact tasks like lapsed donor recapture, donor renewals, and sustainer upgrades.
