We are also pleased to announce our Partner Incentive Program, which enables Partners to fuel their growth by working with EveryAction and nominating nonprofits that can benefit from EveryAction tools.
We know that during year-end fundraising season every action counts. You’ve been prepping, testing, writing, and emailing all year long to maximize your impact this season. Here are some ways nonprofits like you can raise more money during year-end and all year long.
Instagram currently boasts 1 billion monthly users. If you’re looking for inspiration on how to effectively use the app and engage with your audience, check out some of our favorite nonprofits accounts, handpicked by our staff.
AI is any program that simulates human intelligence. AI is divided into two categories: strong AI (also known as artificial general intelligence or AGI) and weak AI (also known as narrow AI). Today’s common forms of AI — such as smart assistant technology, autonomous driving, and automated data processing — fall under the latter.
We’ve launched the EveryAction Innovation Fund! This fund will provide up to $120,000 in funding per year with experiments selected quarterly. We’re thrilled to announce that the application for Q1 funding is now open!
Nonprofits are no stranger to pinching pennies, but whether an organization is for-profit or not, when faced with a difficult financial or operational situation the first response is usually, “where can we cut costs?”. This question is often a fraught one for charities, after all, you’re likely already getting by on a shoestring budget! One growing modern solution to this problem is remote work – which offers perks like the ability to cut down on office space rental, greater flexibility for those affected by and involved in your work, and more consistently updated technology.
It’s not news that sustainers are valuable for nonprofits. On average, their donor lifetime can be 600-800% more than that of a one-time giver. Converting one-time givers into recurring is a great way to increase revenue and build a better fundraising program. That’s why here at EveryAction we’ve launched a customizable recurring upsell lightbox for your nonprofit's donation pages.
From Boomers to Gen Z, virtually everyone is connected to the internet these days. Because of this, nonprofits need to assess whether their fundraising efforts meet today’s digital standards, particularly during Giving Tuesday and year-end. While direct mail is still an integral component of any year-end campaign, incorporating up-to-date digital practices can positively impact its success. In fact, it can result in a 118% lift in response rate.
Donations aren’t always as simple as a single user filling out a donation page. Maybe that donation came from a donor advised fund or a board member referred them to your site, or they have a corporate matching program.Without the proper tools to track these giving influences, there’s no way to report and make data driven decisions on donors’ true giving capabilities. That’s why at EveryAction we’ve launched soft crediting.
Think of your Request for Proposals (RFP), like an invitation to submit a grant proposal. In a perfect world, how would you like to send your ideas to a funder? Even if you aren’t sure what constitutes a positive proposal experience, you probably know what a challenging proposal submission process looks like.
In Dec. 2018, NPR and Edison Research’s Smart Audio Report revealed that Americans own 118.5 million smart speakers. People are talking more and typing less as virtual assistants, like Alexa or Google Assistant, are becoming common household items. Many smart speaker owners have said they own their device because it makes it easier to do things, such as asking questions without having to type and conducting online shopping and ordering.
As a nonprofit, you’re pretty much always hoping for high traffic to your online donation page. After all, your work is important and it’s every nonprofit’s dream to feel the love from their supporters! However, this can be a double-edged sword: high online donation page traffic means many sets of eyes on your page, which means donors will likely have many different ways to approach making their donation, which could potentially mean many discrete issues that you couldn't have predicted.
Data security breaches that affect big corporations make the news from time to time, but many people don’t know that smaller data breaches occur every day. The Breach Level Index, which tracks publicly disclosed breaches, reports that over 6 million data records are lost or stolen on a daily basis.
If you’ve ever been to a big box store on Black Friday, you know how it feels to wade into the fracas and instantly think, “I can’t believe I left my house at 5:00am for this.” If that’s you, you’ve got plenty of company – millions of other Americans have had this same exact thought, and it’s the reason Cyber Monday has had such staying power. Shoppers spent billions of dollars on Cyber Monday in 2018, including
There are many reasons you should consider using EveryAction's donation forms, including our industry-leading capabilities and the backing of a highly-experienced engineering team. If you are considering hosting your own donation forms, take a minute to read this piece highlighting the additional capabilities that EveryAction provides to your forms. We have engineering and IT teams with decades of experience of not only running high-availability web applications, but specifically focusing on supporting non-profits.
In the noisy online world, it can be extremely difficult to stand out to readers. Remember, you only have eight seconds to capture a user’s attention whether it’s on social media or your organization’s website. To keep readers who land on your homepage engaged and invested in your website content, here are eight things that you absolutely must have on your website.
Mission-driven organizations know that they can’t simply rely on a handful of foundation funders to sustain their work – from major gifts to donations the price of a cold brew, contributions from individuals can add up to make a pretty big difference, and sustainer programs in particular are a natural match for passionate grassroots donors. Sustaining gifts (gifts which recur on a regular basis) are convenient, endlessly customizable, act as fertile ground for relationship-building, and can direct donors’ giving energy in an especially impactful way.
Data-driven Storytelling takes the conventional content marketing practice of storytelling — enlivening an organization’s brand through narrative — to the next level by incorporating metrics. By using data within stories, nonprofits can both deeply engage with their target audience to form a personal connection and empower them with the information they need to make an informed decision. This is particularly effective when persuading potential donors or activists to become involved.
Looking to start a membership program or jumpstart an existing one? Look no further, we’ve assembled this guide on the most important aspects of a nonprofit membership program as well as best practices in member acquisition and retention.
