November 3, 2020 |
Managing a nonprofit is all about building strong relationships. As an organization, you need to connect with donors, volunteers, and the public to continue to grow your organization.
Unfortunately, day-to-day operations can overshadow those relationships, making it difficult to stay in touch. Without donor management software, it's easy to lose track of who has been contacted, when, and for what. In today's environment, nonprofits must find cost-effective ways to maintain and develop relationships.
What is Donor Management Software?
Donor management software helps organizations understand their donor relationships in ways that spreadsheets can't. These solutions bring together functionality that may be spread over multiple systems to improve operational efficiencies. For example, a nonprofit may use a spreadsheet for tracking donations but a separate system for receiving payments. Some organizations may use word processing solutions to generate mass mailings and group lists to send emails. Older technology makes attracting and retaining donors more labor-intensive.
With donor management software, nonprofits can use digital tools for more efficient communications and better relationship management. You can analyze data for more informed decision-making and more cost-effective operations. A nonprofit donor management software solution can provide the following:
- Improved Donor Experiences
- Data-Driven Decision-Making
- Streamlined Operations
With a nonprofit donor management platform, organizations no longer have to use multiple systems to manage relationships; instead, you’ll have everything you need in one place.
Improved Donor Experience
In a digital world, you need digital tools to engage your donors. No matter how passionate donors may be about your cause, they are consumers with experiential expectations. The closer you come to meeting those expectations, the more likely you are to effectively engage donors.
When individuals can donate with a click of a button or the touch of a finger, you've eliminated common obstacles to giving. You can improve the donor experience by incorporating digital tools such as:
- Self-Service Portals. Give your donors the ability to manage their information through donor portals. Providing self-service options is one way to meet user expectations.
- Mobile-Friendly Displays. 50% of nonprofit website visits happen on mobile devices. Ensuring that your forms, pages, or emails are displayed in a mobile-friendly format creates a more user-friendly experience.
- Targeted Email Campaigns. Personalized interaction is another way to improve donor engagement. Today's consumers want to feel like they are more than a number. Donors are no different. They want to know that you value them. Target emails are one way to individualize donor engagement.
According to recent studies, consumers and donors rank self-service options, seamless channel experiences, and personalized interactions as key to satisfying customer experiences.
Trying to make data-driven decisions with diverse systems becomes nearly impossible. The time it takes to collect and merge the data limits the speed at which you can make decisions. Sometimes, decisions are made on "gut-feel" because you can't wait days or weeks to compile the data. With donor management platforms, all the data you need is in one place. Build reports that show donations across campaigns and fund drives. You can even look at online and offline activity to create a comprehensive view of your funding sources.
Segmenting your donor base makes it easier to develop programs that target specific members, such as sustaining members or lapsed donors. Instead of sending out blanket emails, you can customize the mailings to appeal to the targeted base.
You can even perform A/B testing to see what works best. You don't have to expend resources on a campaign only to find it fell short. With A/B testing, you can evaluate your ideas before they are implemented.
Centralizing data means streamlining operations. No one has to spend hours compiling information from multiple systems. Customized reports with data visualization can be produced in minutes, creating professional presentations.
Nonprofits can identify changes in contribution levels or donor behavior with comprehensive donor profiles before it affects the bottom line. Automated processes such as email campaigns can deliver personalized information to sponsors and contributors without hours of work by staff and volunteers. By using the latest technology in workflow automation and platform integration, donor management platforms can reduce the time spent on routine tasks.
Coordinating events and volunteers is a never-ending process. With donor management solutions, nonprofits can monitor volunteer canvassing and advocacy programs using digital tools. They can help with compliance-related reporting, which can be time-consuming to prepare.
Management systems that offer API integration increase operational efficiencies even more. They can exchange data among computer systems so that the same information doesn't have to be entered more than once. Reliable data from a single source of truth makes operating a nonprofit a little less stressful.
EveryAction's Nonprofit Donor Management Platform
EveryAction's donor management platform enables nonprofits to attract donors, develop existing relationships, and retain or recover supporters. Through its digital tools, EveryAction improves the donor experience from start to finish. Not only does it improve the donor experience, but it also aids nonprofits in managing online donations and identifying donor trends.
EveryAction's capabilities include market segmentation for targeted fundraising campaigns. EveryAction's workflow automation enables organizations to send follow-up emails tailored to specific email responses automatically. Letting the system perform routine tasks frees staff to interact with new and existing donors.
Customized reporting enables nonprofits to present the collected data as graphs, charts, and tables. Selecting key metrics can help visualize performance, making data come alive. If you're looking for a powerful donor management software solution, contact us. We have a solution that can promote your cause online and offline.