
DonorTrends is the most powerful tool we have to carry out a data-informed fundraising strategy. Using the scoring system, we engage with our donors at the right time, with the right message, as well as identifying donors to upgrade to mid-dollar and major levels. The team spends far less time on complicated segmentation and data queries. Using our own data, we easily learned how to make more and save time and resources.
Dalton Fuqua, Director, Membership & Development Planning, Common Cause