DonorTrends

Predict Your Donors’ Potential. Raise More Money.

EveryAction puts predictive power behind your fundraising program with revolutionary real-time scoring tools. DonorTrends uses supporter behavioral data to derive actionable insights for better performance.

Fundraising, solved.

DonorTrends takes the guesswork out of fundraising by improving retention, increasing donor value, and raising more money. 

Score

Supporter behavior is scored daily based on their actions. Easily access 10 unique fundraising predictions to help you select and target the right donors at the right time. 

Grow

Easily plan, track, and analyze the process of growing your supporter journey with tools for retention, upgrading and reactivating donors. 

Integrate

DonorTrends scoring tools are fully integrated with all your other EveryAction digital and development tools for easy reporting, segmentation, and tracking. No messy uploads or integrations.  

 

Donor Trends - contact details screenshot
data

DonorTrends is the most powerful tool we have to carry out a data-informed fundraising strategy.  Using the scoring system, we engage with our donors at the right time, with the right message, as well as identifying donors to upgrade to mid-dollar and major levels. The team spends far less time on complicated segmentation and data queries.  Using our own data, we easily learned how to make more and save time and resources.  

Dalton Fuqua, Director, Membership & Development Planning, Common Cause

Unique Fundraising Predictions

DonorTrends allows you to leverage the donor lifecycle by taking the guesswork out of list selection and segmentation. Predictions are used in fundraising campaigns to target the right donors, at the right time, with the right message. 

Increase Net Revenue 

Mail less. Make More. Identify the donors that you should contact more frequently and those that are costing your organization money. 

Uncover Recurring Revenue 

Growing your sustainer program has never been so easy. Use DonorTrends to target donors most likely to give monthly. 

Reactivate Lapsed Donors

Recapture lapsed donors. Four DonorTrends models target lapsed and deep lapsed donors to find those worth contacting. 

Target Upgrades 

Increase donor value. Use DonorTrends to identify major gifts, upgrade mid-level donors, and find annual donors that are ready to increase their gifts. 

Identify Planned Givers 

Promote legacy giving. Identify your committed donors who are ready for more information about planned giving. 

donor trends - saved searches screenshot